Winning at New Products

Winning at New Products

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the authora€™s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every stepa€”from idea generation to launch.This is not the place to overwhelm the reader with thirty pages of deliverables templates and forms! ... Design a user-friendly online usera#39;s manual: The description of the idea-to-launch system delivered by the typical design ... So get some professional help and develop toolsa€” from a PowerPoint presentation to a video showa€”that will heighten the professionalism and effectiveness of your presentation.

Title:Winning at New Products
Author:Robert G. Cooper
Publisher:Basic Books - 2011-07-12


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