Winning Gifts

Winning Gifts

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The secret to getting gifts and making donors feel like winners. Know the best approaches to peoplea€“centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the wina€“win framework, the importance of listening, the case for a donora€“centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous reala€“world examples taken from the authora€²s own experience as chief philanthropy officer in nonprofits and as a leader in a wella€“known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell a Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.Last generationa#39;s wealth tended to own and run raw materials companies or industrial companies, versus this new generation of engineering and quantifiably competent donors. ... Whether ita#39;s wiring libraries, stimulating the creation of smaller schools or paying for fundamental research, the Gates ... Theystillwanttheexecutive summary, the 12-page PowerPoint overview, but 76 chapter2 donorvalues LIII.

Title:Winning Gifts
Author:Thomas D. Wilson
Publisher:John Wiley & Sons - 2008-01-09


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