The secret to getting gifts and making donors feel like winners. Know the best approaches to peopleacentered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the winawin framework, the importance of listening, the case for a donoracentered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous realaworld examples taken from the authora²s own experience as chief philanthropy officer in nonprofits and as a leader in a wellaknown national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell a Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.Last generationa#39;s wealth tended to own and run raw materials companies or industrial companies, versus this new generation of engineering and quantifiably competent donors. ... Whether ita#39;s wiring libraries, stimulating the creation of smaller schools or paying for fundamental research, the Gates ... Theystillwanttheexecutive summary, the 12-page PowerPoint overview, but 76 chapter2 donorvalues LIII.
|Author||:||Thomas D. Wilson|
|Publisher||:||John Wiley & Sons - 2008-01-09|