Winning with promotion power

Winning with promotion power

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Put this compendium to work for you as a sourcebook of invaluable ideas. Fine-tune the most successful and compelling sales promotions of the past 10 years to create your own off-the-charts sales promotions. These award-winning promotion campaigns have been honored by the Promotion Marketing Association of America (PMAA) based on their originality, execution, and results.The program enabled youth baseball leagues to earn money to purchase team equipment by saving and redeeming Leaf product wrappers. ... Leaf donated cents-off coupons to get teams started. ... A direct mail program to each league executive included a personalized letter, a five-minute video describing the program, a sample of Leaf products, and ... Following the league meetings and print announcements, a direct mail campaign to team sporting goods dealers was launched inanbsp;...

Title:Winning with promotion power
Author:Fran Caci, Dartnell Corporation, Donna Howard, Promotion Marketing Association of America
Publisher:Dartnell Corp - 1994-03-01


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