Generally speaking, student and staff respondents indicated that resources involving intellect and in-person connections are very influential during the recruitment process. When questioned about features and benefits of the colleges, both indicated that academics were paramount. In addition, scholarship awards were highly influential. In terms of recruitment resources, both populations focused on campus visits and current students. Finally, the external influence that played the most prominent role was applicants' female caretakers. All internal and external printed and online content was less influential than the factors and resources focused on personal interaction.... California Intern - Business Consulting Arthur Anderson, LLC Los Angeles, California M.B.A. Marshall School of Business University of Southern California Los Angeles, California Director Marshall MBA Program Marshall School of Businessanbsp;...
|Title||:||Women and College Choice: A Comparison of Staff and Student Perceptions at Four Women's Colleges|
|Publisher||:||ProQuest - 2008|