Work for Money, Design for Love

Work for Money, Design for Love

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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600, 000 designers who visit his three blogs (Logo Design Love, Identity Designed, and each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? Davida€™s readersa€“a passionate and vocal groupa€“regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in todaya€™s hyper-networked, global economy.Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business David Airey ... and personal evolution, and relationships that are whole and healthya€”be they with family, friends, students, or clients. ... This isna#39;t something you learn. ... on topics that I knew supported a good logo: symbolism, metaphor, and naturea€”the things I love and have always loved.

Title:Work for Money, Design for Love
Author:David Airey
Publisher:New Riders - 2012-10-26


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