Yahoo! Web Analytics

Yahoo! Web Analytics

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!a€™s free Web analytics tool . This detailed resource from Yahoo!a€™s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. Ita€™s a must-read for all analytics professionals and those who want to be.Defining. a. Dashboard. before we move forward, leta#39;s agree on exactly what a dashboard is. i like stephen Fewa#39;s definition as provided in his book, Information Dashboard Design: The Effective Visual Communication of Data (oa#39;reilly Media, anbsp;...

Title:Yahoo! Web Analytics
Author:Dennis R. Mortensen
Publisher:John Wiley & Sons - 2009-08-18


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