You Can't Order Change

You Can't Order Change

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The first book to explore the unique leadership style of Boeinga€™s acclaimed CEO Jim McNerney was one of Jack Welcha€™s top protAcgAcs at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the most effective leaders of his generation. You Cana€™t Order Change tells the amazing story of McNerneya€™s turnaround at the worlda€™s leading aircraft manufacturer, which had faced a series of tough problems. Boeing is extremely hard to run, with more than $66 billion in annual revenue and 161, 000 employees. A new product like the 787 Dreamliner costs billions to develop over many years, with global production hurdles and little margin for error. Peter Cohan interviewed people who worked with McNerney throughout his career to explain why his consensus-driven style sets him apart. The title comes from a McNerney quote about the importance of winning hearts and minds with a clear vision of future success. McNerney combines Midwestern integrity and humility with the brilliance and drive of a Harvard Business School and McKinsey alum. This book reveals his approach to accountability, growth, cost cutting, leadership development, customer focus, and other universal challenges.It decided that such interviews would help Boeing to rethink the experience of flying from the passengera#39;s perspective. Among other things, in its interviews Boeing asked passengers to write essays about their first flight experience and theiranbsp;...

Title:You Can't Order Change
Author:Peter S. Cohan
Publisher:Penguin - 2008-12-26


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