Your Google Game Plan for Success

Your Google Game Plan for Success

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Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Googlea€™s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizera€”and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what youa€™re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individuallya€”and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.For example, using a€œrepairstorea€ asan ExactMatch negative for thead group containing a Broad or Phrase Match a€œgreen iPoda€ keyword would not allow your adtobe shownfora€œgreen iPod repair storea€ ora€œrepair storegreen iPod.a€ Becauseita#39;s ananbsp;...

Title:Your Google Game Plan for Success
Author:Joe Teixeira
Publisher:John Wiley and Sons - 2011-02-14


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