You're a Business Owner, Not a Dummy!

You're a Business Owner, Not a Dummy!

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In order to compete in todaya€™s global marketplace, it is essential that businesses large and small accept credit and debit cards from their customers. Credit and debit card usage continues to rise; if you dona€™t want your customer going to one of your competitors, you must accept plastic. You need to establish a merchant account. Plenty of providers offer these processing services, but not all of them will share in your companya€™s vision. In this guide, author Michael Mintz provides advice and information about handling a merchant account. It answers these vital questions: a€c How does the credit and debit card process work? a€c What is interchange, and why do I care about it? a€c Who makes what on each transaction? a€c What are the pricing strategies and additional fees? a€c How do I read my month-end statement? a€c Why should I worry about PCI compliance? a€c What does the Durbin Amendment mean to me? a€c What should I know about American Express? Youa€™re a Business Owner, Not a Dummy provides an insidera€™s look at the sometimes complex system of merchant accounts and provides a wealth of information to help you make the right decision for your business.An ARU allows for manual keyeda€”in entry (no swipe) and authorization ofa credit or debit card over a cellular or landa€”line ... A payment gateway is a computera€”based system that facilitates the processing of transactions over the Internet.

Title:You're a Business Owner, Not a Dummy!
Author:Michael Mintz
Publisher:iUniverse - 2012-10


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